IAA + Jochen Schweizer Arena
Does your brand embody attributes such as sportiness, efficiency, individuality, dynamic, modernity and lightness? Then the Jochen Schweizer Arena is the ideal addition to your exhibition at the IAA Mobility 2021 in Munich.
With its one-of-a-kind world of experiences, it leads the dynamic character of your brand in every single moment. Sportiness, style and technology at the highest level create the ultimate 360-Degree-Experience for your visitors. Bring your brand to life with us!

THE PLACE FOR YOUR EXCLUSIVE EXHIBITION DURING THE IAA MOBILITY 2021
PRODUCT PRESENTATION
The area of the exhibition stands at the IAA Mobility 2021 is limited to 1.000 m² for every exhibitor. Expand your exhibition with us at the Jochen Schweizer Arena and bring your brand and products to life with us.
PRODUCT EXPERIENCES
You create the ideal connection between your exhibition stand and its complement in the Jochen Schweizer Arena. With us, your customers are able to experience your new developments up close and exclusively in the off-road park, during test drives, drift taxis and much more.
VIP AND AFTER SHOW EVENTS
Invite your guests after the exhibition to an exclusive get-together, press or VIP event. Combine your brand with our experiences and benefit from the unique ambience, for up to 1.000 guests without limits on closing hours.
BROADCASTING AND STREAMING
You would like to share your world premiere or event with your customers all over the world? No problem, that is exactly what you can do with our fully equipped high-end TV studio in the Jochen Schweizer Arena.
OUR PORTFOLIO TO THE IAA MOBILITY 2021
Outdoor Show Area

Over 7.000m2 of customizable open area. Use our spaces as you like!
TV Studio & Broadcast technology

Cameras, Green Screen and Live-Streaming - everything integrated for a professional, uninterrupted broadcast all over the world.
World of Experiences

Bodyflying in one of the most modern wind tunnel in the world, indoor surfing on the wave, virtual reality and racing simulators as one-of-a-kind highlights.
Inhouse Premium Gastronomy

Modern interpreted classics by Schweizer's Kitchen's chef Sven Büttner and his team, focusing on the highest quality and regionality.
Most Modern Meeting and Showrooms

Three accessible ground floor showrooms with a floor space of 1.000 m² and the most modern presentation technology, in any of our various meeting rooms.
Perfect Location

Direct connection to the Highway A8, A995 & A99, numerous free-of-charge car and bus parking spaces, as well as charging stations for electric cars
WHY ARE WE THE PERFECT MATCH FOR YOU? BECAUSE WE ARE…
Ask Our Experts
Are you an Exhibitor at the IAA?
I would be glad to assist you in every step of the event planning. You are welcome to send me your requests through the contact formular or I am reachable under the number +49 89 452 44 55 924.
Benjamin Mahler
Gallery
References
„The Jochen Schweizer Arena is a brilliant combination between sport, gastronomy and event location. A new and unrivaled concept, at least in South Germany. Professional and always friendly event support who manages to react immediately to changed framework conditions. Unfortunately soon will not be an insider tip anymore!“
Ergo
„We were fascinated by the location and the spectacular event possibilities. Our guests were particularly enthusiastic about the body flying area and the surfing area. The highlight of the afternoon was flying in the wind tunnel - which was absolutely cherished by everyone. The program was rounded off by the excellent cuisine and a good glass of wine in the evening.“
Loyalty Partner Solutions