THE NEW RUSH
THE EVENT with
PURE ADRENALINE, ZERO ALCOHOL
EVERYTHING, WHAT YOU NEED TO KNOW
- WHEN: Postponed to May/June, date to be announced.
- WHERE: Jochen Schweizer Arena
- ADDRESS: Ludwig-Bölkow-Allee 1 | 82024 Taufkirchen
- WHAT: The fair for everyone who doesn't need alcohol to experience intoxication.
- TICKETS: from €19 per person
THE NEW RUSH is a unique event at the Jochen Schweizer Arena that combines adrenaline, mindful enjoyment, and fun – with indoor skydiving, surfing, music, mocktails, and talks. For everyone seeking the ultimate thrill in the moment.
Come along! Tickets are limited – so hurry!
Experience the thrill that lasts – without a hangover, but with plenty of goosebumps.
For THE NEW RUSH in the Jochen Schweizer Arena Immerse yourself in a world brimming with energy, movement, and mindful moments of enjoyment. Surf the perfect wave with the Wave Ticket, experience the thrill of freefall with the Wind Ticket while bodyflying, and savor refreshing mocktails, expertly crafted tastings, and pulsating beats. On-site activity slots are available!
Bald TICKETS Easily secure
19 €
🌊 Indoor surfing, sim racing & body flying
(I.e. Masterclasses & non-alcoholic drinks
🎧 DJ Lounge & Beats
💬 Talks about Mindset & Performance
THIS IS WHAT YOU WILL EXPERIENCE:
IN THE NEW RUSH
INDOOR SKYDIVING
Take off and experience freefall. Every flight is like jumping from 4000 meters. Slots are assigned on the day of the event.
INDOOR SURFING
Surf with your Wave ticket in a Beginner 1 or Advanced lesson! Group placement on site.
SIM RACING
Need for Speed? In the sim racer, you accelerate to 230 km/h.
DJ & MUSIC
Shake your bacon!
Experience the thrill of sport without alcohol, but with full energy. You can.
WAYSIGN & PROGRAM
The day will be hosted by: Wakila Ajagbe
TIME | MAINSTAGE | WIND ROTOR | SHAFT ROTOR | Gallery | BLUE & SKY |
|---|---|---|---|---|---|
14:30 | Check in | ||||
15:00 | Digital keynote: Pamela reif & Keynote on site Alexander Gottschalk (Ambassadors of non-alcoholic drinks) | ||||
16:00 | Masterclass with Alexander Fischer
From the summit to the glass: How regions shape taste | Skydiving | surfing | Sim racing | Cocktail tasting:
Awesome cocktails for home |
16:30 | Master class: Liquid Energy: Drinks that are good for body & mind | Skydiving | surfing | Sim racing | Workshop
Personal Picks – Alcohol-Free Basics |
17:00 | Masterclass with Marius Fischer
Ferment & Feel – How natural processes create flavor | Skydiving | surfing | Sim racing | Cocktail tasting: Awesome cocktails for home |
18:00 | DJ & Music | Skydiving
| surfing | Sim racing | Workshop
Personal Picks – Alcohol-Free Basics |
Speaker & Team
Talks that get under your skin. Energy that stays with you.
For THE NEW RUSH Experience talks that move you – honest, intense, and full of energy. Our speakers share what drives them, how they overcome limitations – and why clarity is the new thrill. Be inspired, motivated, and electrified – with real stories of courage, flow, and the art of living in the moment.
Alexander Gottschalk
Advisor & Ambassador for Alcohol-Free Living
Podcast host Pinot & Pixel
Marius Fischer
Graduate brewing and beverage technologist
Jochen Schweizer
Founders of the Arena
Wakila Ajagbe
THE SPONSORS & BRANDS
For THE NEW RUSH It's not about what's missing – but about what's possible.
Our partners demonstrate that conscious enjoyment is anything but boring:
From sparkling alcohol-free sparkling wines about finely composed appetizers up to invigorating Energy drinks – here you celebrate taste, clarity and adrenaline in a new mix
Super pop
- More than just quenching your thirst. That's SUPER POP.
When enjoyment takes a stand: SUPER POP This is the lemonade of tomorrow – with 6g of fiber, real apple cider vinegar and zero boredom.
Perfect for those who want energy instead of alcohol, lightness instead of compromises.
Together with DER NEUE RAUSCH, SUPER POP stands for conscious lifestyle, genuine taste and the courage to think differently.
Franz von Fein
- Pleasure remixed – without alcohol, with attitude.
A premium, alcohol-free aperitif, handcrafted in southern Germany. Made with organic fruit, fine botanicals, and without compromise—treat yourself to flavor, depth, and a mindful experience. Stylish, different, and perfectly in tune with the flow.
Together with DER NEUE RAUSCH, Franz von Fein sets a standard: Adrenaline, experience and conscious enjoyment go hand in hand.
Refresher
- Kombucha as it should be
When everyday life is hectic, your head is full and you're looking for real clarity – then Erfrischerling is there.
At DER NEUE RAUSCH, Erfrischerling brings fresh energy, natural lightness and conscious enjoyment to your moment.
Whether you're on the go, getting creative, or just taking a deep breath – this high comes without alcohol, but with authenticity, flavor, and a good feeling.
Senzo
- Pure enjoyment and the purest taste
At DER NEUE RAUSCH, Senzo gently combines dealcoholized wine with fine grape must to create a full, harmonious taste – handcrafted, natural and free from additives.
Whether for eating, toasting, or simply for yourself: This high is not created by alcohol, but by real flavors, honest production, and conscious enjoyment.
shrub
- Feel nature – live the spirit
Using ingredients sourced directly from nature and a production process that focuses on purity, quality and care, an intense, full-bodied flavor is created – original, unadulterated and free from artificial additives.
Whether celebrating, enjoying, or simply being in the moment: This intoxication does not come from alcohol, but from real flavors, natural energy, and a deep connection to nature.
STRAUCH stands for a lasting pleasure – clear, honest and powerful.
Polly
- Botanicals instead of alcohol
With carefully distilled botanicals such as juniper, cucumber, ginger & lime or orange and gentian, POLLY offers an elegant alternative to gin, rum, aperitifs and sparkling wine — vegan, gluten-free, made in Germany. Perfectly mixed in a long drink instead of water with ice.
